Address validation (sometimes called address verification) is when a given address is compared against an authoritative database (like the USPS or Google maps) to see if it can be shipped to. If it’s registered with the database, the address will be marked “valid,” which means it’s real and your mail will make it there. If it’s not on the list, the address is “invalid.” An address might be invalid for a number of reasons, even if it physically exists.
ALL-IN-CRM uses the Google maps database to verify the postal address. An employee can do a fast search of address and can check address locations on Google map and Google street.
